Grace Loves Lace, the award-winning Australian brand, celebrated its Denver showroom grand opened this Valentine's Day.
Located within Dairy Block, the 12th and latest U.S. outpost of the iconic Australian bridal brand, Grace Loves Lace is renowned for its effortless, comfortable and accessible wedding dresses, hand-crafted and ethically made in Queensland, Australia - and ideal for the adventurous Rocky Mountain bride. The showroom offers appointment-only one-on-one time with a personal Grace Loves Lace stylist to see, feel and try on the luxurious sample range of wedding gowns in one of four private dressing rooms, in addition to bridesmaid and occasion wear, GRACE Mini dresses, veils, hair accessories and more.
"Following our soft opening late last year and our continued success since, we're thrilled to finally celebrate our grand opening," said Sara Chojnacki, Grace Love Lace's Denver Showroom Manager. "The sought-after Grace Loves Lace gown, coupled with the many bridal industry partners throughout Dairy Block, makes the Grace Loves Lace Denver showroom an ideal bridal shopping destination."
Founded in 2010 by Megan Ziems, Grace Loves Lace was born with the goal to change the bridal industry and revolutionize how dresses were designed and sold through an innovative e-commerce model, ensuring quality wasn't dictated by a price tag, and brides didn't have to be forced to sacrifice style for comfort. Now, Grace Loves Lace is renowned for its effortless, comfortable and accessible wedding dresses, hand-crafted and ethically made in Queensland, Australia. Ideal for adventurous Rocky Mountain brides, Grace Loves Lace's made-to-order gowns omit traditional boning, offering the perfect amount of stretch and movability.
The opening of the Grace Loves Lace Denver showroom was driven by an overwhelming demand by the market via online purchases. Since its soft opening, the showroom has been one of the brand's most successful. A 1,927 square foot space, the showroom offers four private dressing rooms, and the interior - down-to-earth, luxurious, warm and inviting - features crisp linen, leather in neutral tones, timber floors, rustic tables, oversized clay pots and chandeliers. It exudes a true Australian vibe, laid-back living at its finest, a parallel to the Colorado, and Rocky Mountain, lifestyle.
The showroom's award-winning service experience, uniquely designed to feel like an extension of home rather than the typical retail experience, offers the chance to see, feel and try on the luxurious sample range of wedding gowns during appointment-only one-on-one time with a personal Grace Loves Lace stylist. In addition to its collections of wedding gowns, Grace Loves Lace also features GRACE Mini dresses, veils and hair accessories - made from material offcuts - as well as bridesmaid dresses, occasion-wear and more.
Grace Loves Lace's Denver showroom is open by appointment only, Monday to Wednesday from 9:30 a.m. to 6 p.m.; Thursday from 10 a.m. to 8 p.m.; Friday from 9:30 a.m. to 6 p.m.; Saturday from 9 a.m. to 7 p.m.; and Sunday from 9:30 a.m. to 6 p.m.
For more information, visit graceloveslace.com/showrooms/